Create
Research the brand, sketch ideas, build on a grid and test your design until it holds up at any size.
The MajaMerk Logo Guide
A logo that holds together on every screen, sign and sticker.
A practical, step-by-step guide to creating a logo, applying it the same way every time, and presenting it so the idea speaks for itself.
What's inside
From first sketch to final files
The guide has three parts, so you can jump straight to the question you have today.
Apply
Clear space, minimum size, color versions, file formats, and the common mistakes to avoid.
Present
Show your logo in real settings and explain the thinking behind it, so clients understand the choice.
The process
How to create a logo
Five steps, in this order. Opening the computer too early is the most common reason logos feel generic.
1
Define the brand
Write down who the business serves, what it promises and three words it should feel like. Look at competitors so yours stands apart.
2
Sketch widely
Draw many small, rough ideas quickly. Keep the two or three that are simple enough to remember after one look.
3
Refine in vector
Redraw your best sketch with shapes on a grid so curves, angles and spacing are exact. Vector artwork stays sharp at any size.
4
Test at every size
Shrink it to favicon size, view it in black and white, and step back from the screen. If it still reads, it works.
5
Export your files
Save full color, one color, black and white versions, in horizontal and stacked layouts, in every format you will need.
Usage rules
How to use a logo
A logo only works when it is applied the same way every time. These are the rules the guide helps you write down.
Keep clear space
Leave empty room around the logo so text and images never crowd it.
Set a minimum size
Decide the smallest size where every detail is still readable, and never go below it.
Match version to background
Use full color on white, a white version on dark or colored backgrounds, and black for one-color printing.
Which file for which job
SVGWebsites and apps. Sharp at every size and light to download.
PNGSlides, documents and social media. Export with a transparent background.
PDF or EPSPrint shops, signs and packaging. Vector, so it scales to any print size.
FaviconThe small icon in a browser tab. Use the simplest version of the mark.
Presenting
How to present a logo
A logo on a blank page is easy to doubt. The same logo on a card, a sign and a phone looks like a real brand. The guide shows you how to present it clearly.
- Lead with the idea. Say in one sentence why the shape and color fit the brand.
- Show it in context. Place it on a business card, storefront, website header and app icon.
- Offer few options. Two strong concepts are easier to choose from than ten.
- Finish with a one-page brand sheet. Colors, fonts, versions and usage rules.
Get the MajaMerk Logo Guide
Start with a clearer process today and finish with a logo you can use with confidence.
$20
One-time payment. No subscription.
- Step-by-step guide to creating a logo
- Logo usage rules checklist
- File format and export cheat sheet
- Presentation and brand sheet templates
60-day money-back guarantee. Delivered by email after payment. See our refund policy.
Questions people ask
Do I need design experience?
No. The steps start from the basics and explain each choice in plain language.
Which software do I need?
Any vector editor works, free or paid. The guide explains the principles, which apply in all of them.
Is this for my own business or for clients?
Both. The create and apply parts help any business owner, and the present part helps designers show their work to clients.
How do I receive it?
The guide is delivered by email, to the address you enter at checkout.
What if I'm not satisfied?
You can request a refund within 60 days of purchase. Details are in our Return and Refund Policy.